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Katrina Simpson

UI/UX DESIGN & CREATIVE DIRECTION

Design Iteration & Responsive Prototypes for the ultimate user experience

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NYC + AUSTIN + PROJECT BASED DESIGN

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PROTOTYPES + USER EXPERIENCE

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(UXD) User Experience
I enjoy the combination of art and science of generating positive emotions through product interactions. I've been commitmented to building products that are created with the customer in mind. It starts with studying who the customers are and what they need, and taking that information to provide products and services that improve the quality of people’s lives. My ideas are validated through real customer feedback and iterated on to ensure the final product will work well for those that will be using it.”
(UI) VISUAL DESIGN
As a Visual Designer I weave iconography, typography, color, space and texture together to help users successfully navigate products. My focus is to inspire, engage and excite users with designs that are creative and effective. I rely on user-centered design principles to produce high-quality visuals—from concept to execution—across many platforms. I enjoy collaborating with fellow designers to create innovative, great-looking products.
RESPONSIVE WEB DESIGN
My approach with any web project starts by looking at the big picture. I know how to simplify the process and create a custom solution that's right for you. My capabilities range from marketing to e-commerce sites, web portals, applications and responsive sites. I have worked with experienced and dedicated teams focused on the latest technologies so I can offer several different solutions and long-term growth.

Katrina Simpson

My most recent contracts have been for clients like Dell Computers, USAA, BloombergBNA | Llesiant, ONePay, Chase, UPS, Photon Infotech, Q2eBanking and T3.

My focus has been on creating relevant user friendly, scalable, and engaging solutions. The process of competitive analysis, developing personas, and then developing a minimum viable product that will be valuable to the targeted audience. This is validated through testing throughout the life-cycle of the product.

Achievements

The past year has brought many challenges and growth venturing into the social community arena with Dell Support Communities.

The project goal was to make the experience between a legacy Dell community user and a product seamless, subtle, simple and effective. The objective was to bridge the gap between the user experience and technology improvements through simplifying the emotional and human connection of the customer journey. My responsibilities were to architect clear and concise application of the design thinking process. I translate business goals and requirements into effective digital experiences. The creation of UX documentation (transaction flows, scenarios, wireframes, navigation models, prototypes, user interaction specifications) to communicate concepts and designs to internal partners. I propose, lead, and participate in user research, usability validation & A/B testing.

Tasks: Wireframes, Prototypes, Sitemaps, Scenarios, Task flows, Journey Maps, Personas

Social Media: strategy, engagement, content strategy, community management, customer communities, gamification

Social Media Communities Platforms: Lithium, Jive, Telligent Systems, Blackboard

PORTFOLIO
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ADDRESS
Austin, Texas, USA
PHONE