Leading discovery, research, and design efforts to create a common vision and direction for a product;

• Facilitating the creation of customer journeys;

• Aligning business needs with the end-user experience;

• Design quality and vision alignment within a solution

• Recommendation Identifying user/human and framing problems from the business;

• Applying design thinking methodology;

• Leading prioritization, design efforts, and implementation;

• Leveraging other roles, and knowing when to consult with experts in adjacent skills such as business and technology;

Aligning stakeholders around a vision; presenting ideas simply to resolve objections, and persuading critics